…it’s about knowledge, feelings and beliefs.
And how people share them: stories.
Stories help us understand more and learn something new.
But also reveal what remains constant.
An analogue art increasingly told in a digital way.
At Lore we focus on learning what brands must know about people, places, cultures and categories to help:
drive decisions,
inspire ideas
...and be part of the story.
WHAT WE DO
Research is our craft. Plain and simple.
Strategic? Of course.
Consultative? By nature.
Bespoke? As custom as it comes.
Actionable? If not, what’s the point.
Applying a process that defines and interrogates the problem, builds knowledge from different angles and packages the insight into a story that stakeholders can believe in.
Typically working across 4 core areas...
BRAND
Mean something
From understanding existing equity, to exploring new territories a brand can position itself in and grow from.
COMMUNICATIONS
Say something
Revealing the human and cultural insights that can help inspire relevant and authentic ideas and content across channels.
INNOVATION & UX
Solve something
From segmenting the market and pin-pointing users' habits and needs, to developing value propositions and UX for new products and services.
PEOPLE
Know someone
Providing the depth of colour and texture needed to ‘get’ people, the culture that shapes them - and how their experience of category or brand really plays out.
the stuff of Lore
6 things which define us...
SENIOR BRAINS
The same experienced researchers working on the project from start to finish - no cameos.
COLLABORATIVE
Partners, Advisors, Mentors – terms often loosely thrown around.
But we truly believe in the value of working side by side with our clients, their stakeholders and any other agencies involved. It’s the way forward.
AGILE
We aren’t afraid to iterate, change track and evolve our approaches as the answers start to emerge. Sometimes the best journeys mean arriving at a different place.
RIGOUR
It may not be sexy, but it makes all the difference.
From our grip of project management to a relentless pursuit of the answer, we simply leave no stone un-turned.
TRUSTY BLACK BOOK
As a proudly independent consultancy, we work with a tried and tested group of local partners, experts, creatives and consultants. Whatever the project demands.
GLOBALLY MINDED
With most of our work being international, we thrive on the unique demands of multi-market projects. Weaving together the macro with the micro.
SCOTT PERCIVAL
Managing Director
Scott founded Lore with a vision for making a bigger impact with brands. A place where a serious amount of thought can be given to finding the right answer.
Since 2005, he has been a hands-on researcher. Specialising in strategic projects addressing a host of marketing and business challenges, Scott has partnered with many of the world's biggest brands. He benefits from a wealth of international research experience spanning APAC, European and North American markets.
Originally from Scotland, he started his career in the UK, working with the brand planning agency KSBR, before joining Hall & Partners Europe as Research Director. In 2013, Scott made the switch to Asia, leading the H&P Singapore team and heading up regional qualitative work.
With an academic background in Product Design, Manufacturing and Management, Scott blends a human-centred yet commercially-minded approach to research:
Inherently curious, consultative and entirely focused on cracking the problem at hand.
